This privacy policy (“Privacy Policy”) sets out the manner in which LION STATIONERY PTE LTD (“LION”, “we”, “us”, or “our”) may collect, use, disclose or otherwise process data, whether true or not, about an individual who can be identified either (a) from that data; or (b) from that data and other information to which we have or are likely to have access (“Personal Data”) in accordance with the Singapore Personal Data Protection Act 2012, as may be amended from time to time (“PDPA”). This Privacy Policy applies to all users of our website at <lionshop.sg> (the “Website”).

Please note that capitalised words and expressions shall, unless otherwise specified or the context otherwise requires, have the corresponding meaning assigned to them in the Terms and Conditions of the use of our Website at [Insert Link] and the Terms of Sale at [Insert Link].

1. COLLECTION OF INFORMATION

1.1 LION collects Personal Data that is voluntarily provided to us by you directly or via a third party that has been duly authorised by you to disclose your Personal Data.

1.2 The specific types of Personal Data that may be collected through the Website and in the course of business with us may include:

• (a) Identity Data, which includes your name, country of residence, job title, age, marital status and/or gender.
• (b) Contact Data, which includes your email address, fax and/or telephone number.
• (c) Transaction Data, which includes your credit card details, billing address, mailing address of the intended recipient of your order, payments and order details.
• (d) Usage Data, which includes information about how you use our Website (such as visit time, duration, products searched, etc.).
• (e) Marketing and Communications Data, which includes your interests, feedback, survey responses, and marketing preferences.
• (f) Technical Data, which includes IP address, device details, and browser information.

1.3 We may collect your personal data in the following manners:

• (a) Directly from you – e.g., when you:
  • (i) use our Website;
  • (ii) create an account;
  • (iii) purchase our products;
  • (iv) make an enquiry;
  • (v) participate in a promotion or event;
  • (vi) subscribe to newsletters;
  • (vii) request marketing materials; or
  • (viii) contact us.
• (b) From authorised representatives – persons who act on your behalf or are validated through our security procedures.
• (c) When you interact with our Website – via cookies and analytics tools that collect Technical Data.
• (d) Third parties or publicly available sources – such as:
  • (i) analytics providers, advertising networks, and social media platforms; and
  • (ii) payment and delivery service providers.

2. USE OF INFORMATION

2.1 We may collect and use your Personal Data for any or all of the following purposes:

• (a) To register you as a new customer.
• (b) To verify your identity.
• (c) To process and deliver your order(s).
• (d) To manage your account, including payments and collections.
• (e) To manage our relationship with you.
• (f) To administer, operate, and maintain our business and Website.
• (g) To send you information about our events, promotions, or news.
• (h) To enable participation in surveys or promotions.
• (i) To contact you for the above purposes.
• (j) To comply with applicable laws or assist investigations.
• (k) Any other purposes for which you provided the information.
• (l) Any incidental business purposes related to the above.

2.2 The above purposes may continue even after your relationship with us ends, for a reasonable period to enforce contractual rights.

2.3 Your Contact Data may be used for promotion and marketing, including calls, mailings, or emails. You may opt out by writing to lionadm@singnet.com.sg.

2.4 Cookies: We use cookies to provide a personalised experience. You can delete cookies from your browser at any time.

2.5 Change of Purpose: We will only process data for the original purpose unless we notify you of a compatible or new purpose and, where required, obtain consent.

3. DISCLOSURE OF INFORMATION

3.1 We may disclose your Personal Data to:

• (a) Suppliers, agents, or contractors performing services for us.
• (b) Authorities or regulators for compliance, fraud detection, or security.
• (c) Entities involved in mergers, acquisitions, or asset sales.
• (d) Parties in bankruptcy or reorganisation proceedings.

3.2 We do not share data with unaffiliated third parties for independent use without your consent and confidentiality agreements.

4. RETENTION OF PERSONAL DATA

We retain your Personal Data only as long as necessary for processing or legal obligations. Some data may be kept after service termination to meet legal requirements.

5. INTERNATIONAL TRANSFERS OF DATA

We generally do not transfer data outside Singapore. If we do, we ensure comparable protection through legal agreements or safeguards.

6. SECURITY

LION takes reasonable precautions to protect Personal Data. While no system can guarantee absolute security, we employ industry-standard measures and restrict access to authorised personnel. You are responsible for safeguarding your login credentials.

7. COLLECTION OF INFORMATION FROM CHILDREN

7.1 LION does not knowingly collect data from children under 13. If you are under 13, do not submit any personal data.

7.2 Parents or guardians may request deletion of a child’s data by contacting lionadm@singnet.com.sg.

8. ACCESS TO AND CORRECTION OF PERSONAL DATA

You may request access or corrections to your Personal Data by writing or emailing our Data Protection Officer at lionadm@singnet.com.sg. A fee may be charged for access requests depending on circumstances.

9. LINKS TO OTHER SITES

Our Website may contain links to external sites not operated by LION. We are not responsible for their content or privacy practices.

10. AMENDMENT OF PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time by updating this page. Continued use of our Website signifies your acceptance of such changes.

11. DATA PROTECTION OFFICER DETAILS

If you have any comments, questions or complaints about our Privacy Policy, please contact our Data Protection Officer: